Eleven Love was born from the serendipitous meeting of Alda Lee and Dawn Evans, who crossed paths through their daughters' kindergarten adventures. United by their shared passion for creativity and the mystique of the ethereal, their journey began on 11/11/2017. Inspired by the profound significance of wishes and the unwavering belief in their manifestation, they envisioned a product line filled with the essence of hope and possibility. The enchanting 11:11 Make a Wish Bracelet collection was born, a homage to the childhood marvel of endless possibilities encapsulated in a single moment.

11:11 holds a timeless allure for Dawn, echoing back to the days of youthful exuberance when wishes whispered under the watchful gaze of the clock held so much significance. This sacred synchronicity, a doorway to the cosmic forces guiding life's journey, serves as an important reminder of the interconnectedness of dreams and reality. With each wish, she believes in the transformative power to attune one's vibrational frequency to the desired reality, drawing it ever closer with each heartfelt invocation.

In 2020, the evolution of Eleven Love reached new heights with the fortuitous partnership with Amy, the visionary behind Clover & Crow. With her unique perspective and creative prowess, Eleven Love 2.0 was reborn, a testament to the enduring synergy of kindred spirits. Now, in the dawn of Eleven Love 3.0, this trinity of mothers stands poised to weave a tapestry of love and light, extending its radiance far beyond the confines of space and time.

Each one of Eleven Love’s creations are vessels of intention, conduits for the sacred dialogue between Heart and Universe. Rooted in the conviction of the law of attraction, they nurture the potent energy of wishes, guarding against their erosion by time's passage. Their mission transcends commerce, encompassing a sacred pact to illuminate the world with love, kindness, and healing vibrations.

Thank you for embarking on this journey, as these three moms continue to spread love and luminosity to all corners of the world and beyond.

MEET THE TEAM

“Build a team so great, that no one knows who the boss is”. – Joshua Miller

Meet Dawn

CO-FOUNDER / COO / MAKER / WOO-WOO ADVISOR

Dawn is a mother of two and a devoted caregiver to her Bernese Mountain Dog companion, Winter. From a young age, she had a profound interest in the realms of intuition, energy, and the mysteries within the universe and life itself. Her journey began with the assembly of an extensive collection of oracle cards, crystals, and books. She was interested in all things related to energy, consciousness, healing, numerology and more. This exploration culminated in her attainment of mastery in Reiki. Subsequently, she unearthed a passion for crafting candles filled with the potent energies of crystals and Reiki energy. Presently, Dawn continues to infuse her endeavours with the same commitment and enchantment that have defined her journey. Within our organization, she is also known as the "go-to" expert for all things"woo-woo."

Meet Alda

CO-FOUNDER / MANAGING DIRECTOR / MAKER / DUMPLING MASTER

Alda, a mother of two and a dog-mom to a charming Morkie named Willow, spent several years in the high-tech industry before embarking on a transformative journey. She left her career to pursue yoga teacher training, marking the beginning of her spiritual exploration. During her years teaching yoga, Alda discovered a passion for graphic design and illustration, which blossomed alongside her newfound interest in crystals, healing energy, and jewellery. Merging all her passions, she created Eleven Love with Dawn. Alda is a nurturing soul who delights in caring for those around her. She has a love for food, animals, and all things mystical and magical. With her infectious laughter and warm spirit, she keeps our bellies full, our hearts happy, and our spirits lifted.

Meet Amy

CO-OWNER / CREATIVE DIRECTOR / KEEPER OF SNACKS

Amy is the founder and lead designer of Clover & Crow Design Co. and co-owner of Eleven Love. Her journey with the brand began in 2020, and simply put; it was love at first sight. Over the years, she continued to pour her heart into Eleven Love's growth, culminating in her becoming a partner in 2024. Amy's creative passion shines through in the brand's captivating branding, packaging, and photography—each a reflection of her vision and dedication to the brand. As a proud mama of two, Amy's life is a delightful blend of family and entrepreneurship. She is deeply passionate about collaborating with female-owned wellness businesses, driven by a desire to uplift and empower fellow ambitious moms in the entrepreneurial world. Amy is thrilled to continue her partnership with Eleven Love, eagerly embracing what the future has in store.